The campaign aimed at communicating that Sundown is the best option to protect one’s skin in the hot tropical Brazilian summer’s sun. On such occasions, a number of people who are not used to the sun travel to the seaside and expose themselves to the sun rays with no skin protection at all. By satirizing the situation, the campaign showed the problems of sunbathing for long periods with no skin protection. Users were able to interact with the piece and “play the piano” on the skin of those who spent long hours in the sun without Sundown protection.