Super Bonder is launching its new formula. In addition to withstanding more weight than the old formula, the new one is impact-resistant. In order to show the product´s benefits in a more attractive and entertaining way, the creative solution found was to perform a live resistance test broadcasted 24 hours a day. By mixing the features of TV game shows and reality shows, each user taking part in the action may throw a true ball at a Test Dummy and see that Super Bonder´s new formula holds the dummy glued to the ceiling, and resists the impact of the ball. All that allows consumers to have a real experience, in real time, in the real world, of the really sticking power of the product.